Call me mischevious if you want — but I’m a little annoyed that the best the Daily Mail’s PR office could do was to claim the Twitter and Facebook responses to the hideous article by Ms Moir was part of an organised campaign to target the former food writer.

I mean — the amount of effort to go to in an attempt to convince a large audience to react negatively without making the decision for themselves. Well, it’s insane.

It would be far easier to spread a story about a small boy taken away by a balloon… or something similar.

Can they not, for one moment, realise a conclusion that a very large number of individuals were made aware of an article. They read it. And then came to their own conclusion they disliked the tone, inference and content of that article.

And then they got vocal about it.

Worringly of all — some of these people who got vocal and were offended and realised just how hideous the article was weren’t even gay. Even worse some may not have had best friends and relatives who were gay. Some were even just good, everyday folk.

Stephen Fry and his celebrity twittering friends do have a wide reach — but they don’t have an ability to mobilise people without fair reason.

Or do they?